The iPhone represents one of the most seismic shifts in the constantly evolving mobile landscape to date. A device that has enchanted and captivated users and made millions of people across the world feel like they have a personal connection to Apple CEO Steve Jobs. The AppStore channel (which generates sales of $1m per day) further increases customer expectation of quality and usability & integration ? providing a compelling opportunity for companies to leverage this exciting product proposition. An early member of Apple?s iPhone Developer Program, Go4Cast has been at the forefront of iPhone development work in the US having invested heavily in cross training and acquiring the skills necessary to develop first class iPhone applications. We?re committed to hiring a diverse range of engineers with a strong background in UI & desktop experience and we already have a number of commercial iPhone projects underway including real time financial data feeds, enterprise solutions, web services clients and multimedia offerings. Building on the foundation of OS X and marrying it with a multitouch specific UI layer, Apple is calling the collection of APIs "Cocoa Touch". Whilst the iPhone may have its roots in the desktop ? its software architecture means that without a strong pedigree in mobile software development companies may struggle to leverage the true capabilities of the iPhone. Furthermore both the iPhone provides support for native C and C++ at the ?model? or ?engine? level allows for the practical reuse of core code ? adding another platform to your product portfolio thus providing a greater ROI. The Go4Cast engineering team has a thorough and road-tested knowledge of embedded OS development. Go4Cast are uniquely poised to be the partner of choice for companies wanting to develop iPhone solutions.